6.1%: Programmatic job-ad apply rates rose to 6.1% by the end of 2024 (a 35% rise over t

6.1%

Programmatic job-ad apply rates rose to 6.1% by the end of 2024 (a 35% rise over the year), with cost-per-hire around $851.

Source: Appcast · 2025 Recruitment Marketing Benchmark Report (2025) [76]

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